Give your audience something worth doing
Curated, place-based contests that drive real foot traffic, generate earned media, and turn passive audiences into people who actually go somewhere — because someone they trust told them where and why.
Live Edits, right now.
Every Edit works in any browser — no app, no download. Open one and see what participants experience.
Baltimore's Historic Charles Street Byway, Maryland, POI
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Cafes in New York
Cafes to chill in for a while
Recommendations die without a deadline.
Everyone has places they've been meaning to visit. They save the list. They forget it. A contest changes that: a defined window creates urgency, a prize creates motivation, social proof creates momentum. Without a contest, you have content. With one, you have an event.
Participating is really fun — and a fantastic way for you as a leader to highlight and promote your neighborhood, district, or brand. Run as many as you want, with different themes and audiences, different prizes and curators. Each one is a fresh reason to engage.
Stop hoping they visit. Start proving they went.
Traditional Campaign
Overlook Edit
What makes an Edit work
8–15 Places
The sweet spot for completability. A mix of place types — parks, food, culture, shops — keeps it interesting and walkable.
10–17 Day Window
Friday start, Sunday end. Two to three weekends. Creates urgency while giving people enough Saturdays to complete the set.
A Credible Curator
A recognized expert with a real perspective on the places. The authenticity is what makes people want to participate — and share.
Email + Social Push
Email converts at 2–3× the rate of social. Social unlocks algorithmic reach and earned media. You want both.
A Worthy Prize
Unique experiences outperform cash. Gallery access, a piece of art, the impossible dinner reservation. Meaningful, not discounts.
No App Required
Works in any browser. Shared as a link or QR code. Zero friction to start, zero downloads required.
A contest now. A resource forever.
Every Edit has two lives — and the second one is free.
The Contest
10–17 day window. Prizes. Urgency. Social sharing. Verified check-ins. Press coverage. This is the event.
The Evergreen Guide
Contest ends. The Edit lives on. People still use it, share it, and discover the neighborhood through it — permanently.
Run Another
Different theme. Different curator. Different audience. Different prizes. Stack Edits over time to build a library for your district.
Anyone with an audience and a neighborhood to promote.
BIDs & DMOs
Give your audience a reason to explore priority corridors, emerging neighborhoods, or undervisited assets — not because you told them to, but because someone they admire curated the experience. Run seasonal Edits tied to restaurant weeks, gallery walks, or district campaigns. Use verified visit data in grant applications and board reports.
Entertainment Marketing
Launch an Edit tied to a premiere, release, or tour stop. A TV show curates locations from its world. An artist curates places that inspired an album. Fans don't just watch — they go. The Edit turns passive viewership into physical engagement with your IP, with verified data to measure real-world activation.
Consumer Brands
Restaurant groups, fitness brands, and lifestyle companies with concentrated customer lists can run Edits to give their audience a shared real-world experience — and identify which users are the most engaged advocates on the ground.
Neighborhood Leaders
Councilmembers, community organizations, neighborhood associations — anyone who wants to highlight local businesses and cultural assets. Participating is fun, and it is a powerful way to drive foot traffic to the places that define a neighborhood.
Curator + Distributor. Same person or two partners.
An Edit needs a curator (the trusted voice who picks the places) and a distributor (the organization with reach). These can be the same person or separate partners.
| Scenario | Curator | Distributor |
|---|---|---|
| Tastemaker with large audience | Same person | Same person |
| Tastemaker + org partnership | Provides taste + social buzz | Brand, BID, or DMO provides email reach + prize |
| DMO/BID activating a district | DMO selects a credible local voice | DMO distributes to own list |
| Entertainment campaign | Talent or cultural partner curates | Studio/label promotes to fan base |
The curator retains full editorial control over locations regardless of who distributes. Sponsors do not place locations on the Edit. The authenticity of the curation is what makes people want to participate — and tell their friends.
Every data point is consented, not tracked.
Participants opt in and voluntarily check in at each location. After the Edit, every partner receives an engagement report. No other channel delivers this.
Total Participants
Who enrolled and when
Check-ins per Location
Which places drive the most visits
Visit Sequences
How people moved through the Edit
Completion Rates
How many finished the full set
Want to give your audience something they'll actually do?
Let's talk about what an Edit looks like for your market, your audience, and your goals.
See what's live now: 7 Edits across art, architecture, driving, and parks